So you’ve decided to have some business cards printed, but what should you put on them?
First of all your business needs a unique logo design that accurately portrays your business image. Your graphic designer or printer can then apply the style and colour scheme of the logo to create your business card design.
Then it’s a matter of deciding what information to include. Contact details and perhaps a tag line will give you a classic business card that provides your clients and suppliers with the information they need when dealing with you.
Extras may include a list of key services, operating hours, service area, individual names, job titles, your ABN or any other information you think is relevant.
But remember a good business card is simple and functional, so don’t overload it with information. Also, a business card size print run is not necessarily limited to the usual business card information.
Have you thought about how you can make your business card really work for your business?
Business card printing is quick and cheap, and the cards are easy to store and distribute…so in some cases, they may be a suitable alternative to traditional items like DL brochures or postcards.
You can use a business card to promote an event, invite new clients to take up a special offer, supply referral cards for your clients to distribute, or just add a space for appointment times or quotes on the back.
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