Before choosing a printer for your business cards, decide which level of quality you need
Business cards come in all shapes and sizes, but the biggest difference from one batch to another is likely to be quality of print and card stock.
Here's a run down of the most common elements you can look for in a printer before ordering your business cards.
Ask which method will be used to print your business card
Offset printing is superior to digital printing, therefore a better choice if quality and professionalism are important. Digital printing may be suitable if you just need a handful of cards quickly.
Check they're using a good business card stock weight
310gsm is a great all purpose business card stock, and we don't advise you go any lighter than that as your business card will appear flimsy and cheap. Thicker card with celloglaze coating is more durable and provides a more deluxe look.
Check if your business card will be designed from scratch
Each business deserves a unique identity, so avoid a printer who uses business card templates and clip art, as you may end up with the same business card design as your competitor.
Check for value rather than price alone
Variations in pricing offered by printers for business cards can be extreme. You may be tempted to go for the cheapest option, but rather than skimp, look for value. Check the specifications to work out exactly what you're getting for that price. A little extra cost for a far better quality business card is money well spent.
Turnaround time for printing and delivery of your business card
Quality printing takes time, so allow at least a week for offset printing and freight, a little longer if you're in a regional area. In some cases, slower delivery is due to your business cards being printed offshore. The low price may be tempting, but you may find yourself waiting weeks for your delivery. Dealing with an Australian printer for your business cards means ease of communication, supporting local business and quicker delivery for you.
Choose an experienced printer to produce your business cards
It seems everyone knows someone who claims to be a business card printer. Quality printing of business cards and related print collateral like flyers and brochures, is a craft that requires knowledge and experience. Avoid the new, cheap masses of business card printers and go for experience and proven results. Ask your printer for real samples of business cards, if you’re not sure what you’re getting.
Better Business Cards can help
As a printer of business cards with over two decades experience, we can advise you on the best options for your needs, whether it's a yet budget-concious yet quality printing option, or a premium business card with all the trappings.
Browse popular business card printing options online, or contact us to discuss your requirements.